Millions of families across Australia enjoy participating in sport and watching our sporting heroes at live events or on TV. Sport is about encouraging participation, promoting a healthy lifestyle, and enjoying being part of a healthy community.
Our sporting communities play such a positive role in Australian communities, and in these healthy environments the promotion of alcohol just doesn’t belong.
We think it’s really important to reduce our children’s exposure to alcohol imagery and branding.
We are about promoting responsible drinking and reducing the links between alcohol promotion and sporting activities that young people are often involved in.
Importantly, we want to provide a message to young people that they have the support of their sporting heroes, and their families to stand up and Be the Influence and start tackling the binge drinking culture.